A Look into the Alpha Hosting Brand Guide
As many of you know Alpha Hosting went through a rebranding process this July. We created a new brand definition, built a new logo, and constructed a new website! As we made these changes we hoped to create a user experience that showed our clients who we are while displaying our awesome hosting solutions. We are proud of what we have built so far and are excited to continue to make improvements to our site and brand.
While making all of these changes we decided to build out a brand guide. This helped us to create unified characteristics and make ourselves recognizable to you! Throughout this blog we will go through the different elements, and we hope you will take a look at the brand guide linked at the end to see the final product.
We started the guide with our description of who we are as a company. To begin writing these, we had a series of meetings to find out who our team thinks we are and what our goals are. Once we got everyone’s thoughts we took our notes and built the following:
Short: Located in the Rocket City, AKA Huntsville, AL, Alpha Hosting is a modern web hosting company focused on providing cloud-based solutions globally. Combining homegrown technology with needful partnerships, Alpha Hosting supports open source web applications businesses rely on. Alpha Hosting’s ultimate goal is to provide simple solutions so our clients can grow to their fullest potential. To learn more about Alpha Hosting, visit alphahosting.com, or get to know us on Twitter, Facebook, Instagram, or LinkedIn.
Long: Alpha Hosting is a modern web hosting company focused on providing cloud-based solutions globally. Combining homegrown technology with needful partnerships, Alpha Hosting supports open source web applications businesses rely on. Alpha Hosting’s ultimate goal is to provide simple solutions so our clients can grow to their fullest potential.
Located in Rocket City, AKA Huntsville, AL, Alpha Hosting is privately owned and locally staffed. The support team consists of knowledgeable techs who are well-experienced with the hosting environment. They work hand in hand with the management and development teams to ensure seamless experiences and innovative products.
Currently, Alpha Hosting powers over 20,000 domains and 2,000 clients spanning businesses of all types. Partnering with Simple Helix, Alpha Hosting provides a top of the line data center, boasting industry-leading servers, and 24/7/365 monitoring systems.
With the industry constantly changing, Alpha Hosting is continuously improving the usability, security, and scalability of the hosting platform. Alpha Hosting creates simple, flexible plans to allow a business’s hosting capabilities to grow with the business.
To learn more about Alpha Hosting, visit alphahosting.com, or get to know us on Twitter, Facebook, Instagram, or LinkedIn.
Mission Statement & Brand Definition
Our next sections of the brand guide include our mission statement and brand definition. We also developed these in team meetings. We all shared our thoughts, and then combined these into the following statements:
Mission Statement: We believe simple solutions launch growth. Combining homegrown technology with needful partnerships, we host web applications and empower businesses online.
Brand Archetype: The Explorer eschews boundaries and limits. Don’t ever box them in. They’re nonconformists, iconoclasts, nomads, and pilgrims. At the core of our brand is a promise of freedom—our clients can achieve anything with their website and our services.
Our Core Values:
1. People First – If we take care of our people (coworkers, spouses, kids, neighbors, clients), the rest takes care of itself. https://www.alphahosting.com/blog/lifestyle/core-values-series-people-first/
2. Dedication – Come to work every day knowing we’ve got your back. We know you have ours too. https://www.alphahosting.com/blog/lifestyle/core-values-series-dedication/
3. Diversity – We embrace, and see the value in, our diverse experiences,cultures, and perspectives. https://www.alphahosting.com/blog/lifestyle/core-values-series-diversity/
4. Creating Legacy – We will be obsessed with advancing a cause, not a company, and we will inspire others to join us on that journey. https://www.alphahosting.com/blog/inspiration/core-values-creating-legacy/
5. Celebrate Success – We celebrate our wins, big and small. But especially the small ones because sometimes those are the hardest to accomplish. https://www.alphahosting.com/blog/inspiration/core-values-celebrate-success/
Who Are We?: We’re the Guardians of the Galaxy of web hosting. The Home Depot to your next online DIY project. Like Old Spice, we’re making something old and boring fun again. We’re your favorite comeback story. Those loveable and inspiring characters who overcame all odds like the Mighty Ducks, Adonis Creed, and Hermione Granger. We are Alpha Hosting.
If you want to read more about how we can up with these statements, check out this post: https://www.alphahosting.com/blog/uncategorized/hello-world-our-journey-to-a-new-brand-definition/
Our goal behind our logo was to build something that reflected us as a business. Being located in Huntsville, Alabama, we wanted to incorporate the city’s space history. We also liked the idea of creating an icon that was recognizable with or without the text. Together these ideas became the rocket launching in the shape of an A.
If you are interested in learning more about our logo check out this post: https://www.alphahosting.com/blog/uncategorized/alpha-hosting-logo-behind-the-scenes/
Colors, Typeface, Icons, & Illustrations
Once we had our logo we used this to build an overall color scheme. We used these colors throughout our website, ads, and social media.
Much like our previous brand, our main typeface is Roboto. This font is easily readable and is used throughout our ads and social media.
Our icons and illustrations are fun cartoon style graphics that highlight our colors. The icons highlight the hosting industry with tech and cloud vectors. The illustrations are tech and space themed.
Alpha Cloud, our new dedicated cloud hosting packages, are named after the famous NASA programs from the 1960s and 1970s: Mercury, Gemini, and Apollo. Like those programs our packages are intended to build on one another. To read more about these packages check out this post: https://www.alphahosting.com/blog/cloud-hosting-benefits/alpha-cloud-hosting/
We hope you enjoyed our deep dive into our brand guide. Feel free to download the guide below and let us know what you think.