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A Guide to Navigating Black Friday & Cyber Monday Part 9

Holiday season is a busy time for ecommerce. More and more people are turning to online shopping. Less people are willing to face the big crowds and long lines. This gives businesses like yours a unique opportunity to capitalize on. Throughout this guide, Wayne, Alison, and Josh will share their thoughts on commonly asked questions. You will get tips and tricks to help your business to navigate through this busy season. 

Wayne is the Director of Business Development at Optasy, a web development company. Alison is the Marketing Coordinator at Alpha Hosting. Josh Ward is the General Manager at Alpha Hosting. Each brings unique experiences and ideas to help your business be successful. 

Once all Black Friday and Cyber Monday deals are complete how should businesses use their experiences this year to prepare for future years?

AM: Gather all your data along the way! Make sure your ad tracking is set up in Google Analytics or your ad tracking platform. Find out which ads worked and which didn’t. Do a deeper dive on who converted and who didn’t. All of this information will allow you to plan better in the future. 

Also, take a look at other companies and competitors. If you get a Black Friday email from a company that isn’t a competitor, but it really drew you in, see if you can adapt it to your business next year.

Screenshot things you love, save your data, write yourself notes, and next year you will be even more prepared than this year. 

JW: I’m a big proponent of doing a post mortem after a large event or campaign. Once all the activity and stress has passed the honest reflection is valuable. Celebrate what went well, figure out how to fix the things that went poorly, and identify the opportunities you missed along the way. The assessment will help you throughout the year, not just for the next BF/CM. 

We can help!

Prepping for BF/CM can be overwhelming. I believe strongly you’re the best person to champion your brand. When it comes to the technical stuff, the things outside your wheelhouse, it’s never a bad idea to ask for help. Optasy and Alpha Hosting would love to chat with you about where you’re at heading into this holiday season. We can expand more on what we’ve talking about here and give you guidance on all things development and web hosting. We’re here to help you get the most out of BF/CM. Email [email protected] to setup a meeting. 

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