A Guide to Navigating Black Friday & Cyber Monday Part 8
Holiday season is a busy time for ecommerce. More and more people are turning to online shopping. Less people are willing to face the big crowds and long lines. This gives businesses like yours a unique opportunity to capitalize on. Throughout this guide, Wayne, Alison, and Josh will share their thoughts on commonly asked questions. You will get tips and tricks to help your business to navigate through this busy season.
Wayne is the Director of Business Development at Optasy, a web development company. Alison is the Marketing Coordinator at Alpha Hosting. Josh Ward is the General Manager at Alpha Hosting. Each brings unique experiences and ideas to help your business be successful.
After Black Friday and Cyber Monday, do businesses just go back to normal, or can they still capitalize on sales?
AM: Businesses can continue to capitalize on sales with extended promotions, last chance emails, and onsite advertising. This allows your business to stand out against other competitors who may have already stopped running their promotions. Instead of just running Black Friday and Cyber Monday sales, run the full weeks surrounding them (for example: Black Friday Preview Week or Cyber Week). November and December are big spending months, don’t limit your sales to 2 days, when there are 2 months of opportunities.
JW: This is a great point. Make sure to think of BF/CM as a ramp up to the next 45 days. You’ll have the entire month of December to ride the wave of increased ecommerce activity. Continue the momentum offering last minute virtual gift cards, post Christmas sales, and new years sales. It’s increasingly a digital world, but some of the “traditional” retail strategies still work well.
We can help!
Prepping for BF/CM can be overwhelming. I believe strongly you’re the best person to champion your brand. When it comes to the technical stuff, the things outside your wheelhouse, it’s never a bad idea to ask for help. Optasy and Alpha Hosting would love to chat with you about where you’re at heading into this holiday season. We can expand more on what we’ve talking about here and give you guidance on all things development and web hosting. We’re here to help you get the most out of BF/CM. Email [email protected] to setup a meeting.