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A Guide to Navigating Black Friday & Cyber Monday Part 7

Holiday season is a busy time for ecommerce. More and more people are turning to online shopping. Less people are willing to face the big crowds and long lines. This gives businesses like yours a unique opportunity to capitalize on. Throughout this guide, Wayne, Alison, and Josh will share their thoughts on commonly asked questions. You will get tips and tricks to help your business to navigate through this busy season. 

Wayne is the Director of Business Development at Optasy, a web development company. Alison is the Marketing Coordinator at Alpha Hosting. Josh Ward is the General Manager at Alpha Hosting. Each brings unique experiences and ideas to help your business be successful. 

How should businesses use social media to promote their Black Friday and Cyber Monday deals?

AM: Social media is an awesome tool to get your customers excited about these deals. We recommend that in the weeks leading up to BF and CM you either promote a preview or a count down. When the sales are live, continue to promote on social media regularly, with relevant hashtags. When you promote or boost these posts on social media it can give you access to an audience that you normally wouldn’t see, or if you are retargeting, it will give the consumer another chance to visit your site.

We can help!

Prepping for BF/CM can be overwhelming. I believe strongly you’re the best person to champion your brand. When it comes to the technical stuff, the things outside your wheelhouse, it’s never a bad idea to ask for help. Optasy and Alpha Hosting would love to chat with you about where you’re at heading into this holiday season. We can expand more on what we’ve talking about here and give you guidance on all things development and web hosting. We’re here to help you get the most out of BF/CM. Email [email protected] to setup a meeting. 

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