A Guide to Navigating Black Friday & Cyber Monday Part 4
Holiday season is a busy time for ecommerce. More and more people are turning to online shopping. Less people are willing to face the big crowds and long lines. This gives businesses like yours a unique opportunity to capitalize on. Throughout this guide, Wayne, Alison, and Josh will share their thoughts on commonly asked questions. You will get tips and tricks to help your business to navigate through this busy season.
Wayne is the Director of Business Development at Optasy, a web development company. Alison is the Marketing Coordinator at Alpha Hosting. Josh Ward is the General Manager at Alpha Hosting. Each brings unique experiences and ideas to help your business be successful.
How should businesses decide on an advertising budget for Black Friday and Cyber Monday promotions?
WT: Analyze your yearly or quarterly budget and see what you have left towards your marketing efforts for the end of the year. Once you have an idea on what you have to spend, analyze all of your channels and see what areas have been performing well in terms of being the best source for conversions.
JW: Hopefully you’ve saved your budget for the larger seasonal events where you’ll get the most ROI. These seasonal events are also when costs will go up because competition increases. If you’re low on budget this is when you’ll need to get creative. Building and leveraging your audience costs your time (instead of straight cash) and is well worth it. As mentioned before think about offering deeper discounts to those willing to share your content. Consider sending people you know, or sort of know, with the most influence some free samples. Think of it as a budget friendly way to leverage influencer marketing. There are also lots of coupon codes floating around the internet that will get you $50 to $100 worth of ad spend on Facebook, Google, etc. Typically these codes are based on matching your own spend. You spend $50 and they give you $50 in credits. It’s a great way to stretch your budget as far as possible.
We can help!
Prepping for BF/CM can be overwhelming. I believe strongly you’re the best person to champion your brand. When it comes to the technical stuff, the things outside your wheelhouse, it’s never a bad idea to ask for help. Optasy and Alpha Hosting would love to chat with you about where you’re at heading into this holiday season. We can expand more on what we’ve talking about here and give you guidance on all things development and web hosting. We’re here to help you get the most out of BF/CM. Email [email protected] to setup a meeting.