A Guide to Navigating Black Friday & Cyber Monday Part 3
Holiday season is a busy time for ecommerce. More and more people are turning to online shopping. Less people are willing to face the big crowds and long lines. This gives businesses like yours a unique opportunity to capitalize on. Throughout this guide, Wayne, Alison, and Josh will share their thoughts on commonly asked questions. You will get tips and tricks to help your business to navigate through this busy season.
Wayne is the Director of Business Development at Optasy, a web development company. Alison is the Marketing Coordinator at Alpha Hosting. Josh Ward is the General Manager at Alpha Hosting. Each brings unique experiences and ideas to help your business be successful.
How soon should businesses start promoting Black Friday and Cyber Monday?
WT: Starting in Mid September is a great time to get going on your Black Friday, or Holiday promotions in general. This will build a very steady flow of interest in your promotions and build excitement. Start with a low percentage of holiday marketing. Gradually increase as the date approaches. You should have your holiday marketing in full swing in advance of Black Friday and Cyber Monday.
AM: You should always start advertising early for big sales like these. We say start as soon as possible! At the latest, you should start promoting a few weeks in advance. You want the customer to make a mental note to check back with your site. It’s never too early to start driving interest in your brand/products.
We can help!
Prepping for BF/CM can be overwhelming. I believe strongly you’re the best person to champion your brand. When it comes to the technical stuff, the things outside your wheelhouse, it’s never a bad idea to ask for help. Optasy and Alpha Hosting would love to chat with you about where you’re at heading into this holiday season. We can expand more on what we’ve talking about here and give you guidance on all things development and web hosting. We’re here to help you get the most out of BF/CM. Email [email protected] to setup a meeting.