A Guide to Navigating Black Friday & Cyber Monday Part 2
Holiday season is a busy time for ecommerce. More and more people are turning to online shopping. Less people are willing to face the big crowds and long lines. This gives businesses like yours a unique opportunity to capitalize on. Throughout this guide, Wayne, Alison, and Josh will share their thoughts on commonly asked questions. You will get tips and tricks to help your business to navigate through this busy season.
Wayne is the Director of Business Development at Optasy, a web development company. Alison is the Marketing Coordinator at Alpha Hosting. Josh Ward is the General Manager at Alpha Hosting. Each brings unique experiences and ideas to help your business be successful.
What kind of promotions are best to run?
WT: Gift cards, Mystery Campaigns, Send loyal customer-only offers and sneak peaks, Alternate deals by the hour, a free gift with every purchase
AM: Percent off campaigns are the most commonly run campaigns on BF/CM. With the majority of companies offering lower rates, we definitely recommend these do you can compete. But, we also recommend you add something unique to the deal. Whether that is XX% off plus free shipping, a free gift(s), or entry into a giveaway, these add-ons can really make you stand out.
You should also take into account timing for these. If you have a bigger following you can run changing deals that encourage your followers to keep up with the sales to find what they are looking for. If your audience is more of the “casual shopper” type, constantly changing deals could be off putting. Instead you should run one sale the whole time. Make sure the customer knows when the deals are ending and when inventory is getting low so they can make sure they have a chance to make a purchase.
If you are selling a service or not a physical product, up-selling can be a big market during this time. We recommend doing a multi month discount to encourage customers to upgrade now. For example: “XX% off your first 3 month when you upgrade today!”
We can help!
Prepping for BF/CM can be overwhelming. I believe strongly you’re the best person to champion your brand. When it comes to the technical stuff, the things outside your wheelhouse, it’s never a bad idea to ask for help. Optasy and Alpha Hosting would love to chat with you about where you’re at heading into this holiday season. We can expand more on what we’ve talking about here and give you guidance on all things development and web hosting. We’re here to help you get the most out of BF/CM. Email [email protected] to setup a meeting.