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There’s often talk in the business world about how to capitalize on the popularity of social media. Will have facebook pages or twitter accounts help your business do what it is trying to do. Whether that’s selling shoes or designing web pages - the success of social media in aiding those efforts can vary. Today, however, there is a great article about how a non-profit uses social media to promote their cause. How WWF is Using Social Media for Good #FindingTheGood.

“Social media allows us to open dialogue with multiple people at once and respond to their interests,” says Sarah Desilets, who manages social networking outreach for the WWF in the US. For example, after a Facebook poll revealed that nearly a third of fans named dolphins as their favorite marine animal, the WWF was able to appeal directly to those people by pointing them to a recently developed report on endangered Mekong dolphins. By creating that more personal connection, the WWF is able to get more people engaged and grow awareness of their agenda.

Social media offers an assortment of powerful tools, especially if you already have an online presence. Check out the article to see how the WWF makes it work for them.