Alpha Hosting

Branding is popular topic amongst internet business owners. Whether they’re writing blogs or selling hand-crafted items, most have thought about how to brand themselves online. Here is a great article with tips when branding through web design. The article lists out important factors to consider, why they’re important, and examples of those factors being implemented effectively. Here is a selection from their section about consistency:

Consistency throughout your web design will build on the choices you’ve made earlier regarding selecting the right personality for the brand and evoking the appropriate emotions. Keep consistent colors, visuals and typography throughout to ensure your website projects a uniform image.

It’s a very informative read we highly recommend.

When you are designing your site, or branding your online presence, there are a lot of things to consider. Functionality and aesthetics always playing a part in every decision. Most of the time we think of things like color choices as part of the aesthetic and design of the site as a whole. But what if the color choices you make for your online brand could mean something more?

Here is an interesting article that talks about what your color choices for your brand could be saying about you. The article discusses a tool in the website Cymbolism for helping someone decide what color choices are good for their product.

It’s a new website that attempts to quantify the association between colors and words, making it simple for designers to choose the best colors for the desired emotional effect.”

For a new website, a lot of the early decision revolve around design. A List Apart had an article in 2007 about the value of white space.  It still shows up when searching for web design tips as it’s still relevant today. The articles gives good explanation of the differences between macro whitespace and micro whitespace and how they can both be used effectively. The article gives good graphic examples both with web design and with graphic design and how white space can be used effectively in both.  It even gives examples on how simple decisions like line spacing (and the use of micro white space) can make a message more readable and aesthetically pleasing.

Once you know how to design and manipulate the space outside, inside, and around your content, you’ll be able to give your readers a head start, position products more precisely, and perhaps even begin to see your own content in a new light.

All webmasters understand that a site’s design could make or break their mission. A good design can encourage repeat traffic and a successful life of the website. While a bad design could ensure a first-timer never returns. Information needs to be easy to find and pleasing to the eye. Unfortunately, web-site ownders aren’t all designers.

There are a lot of good resources online for beginners and even more for career designers. However, it’s a great discovery when a resource would be of use to the beginner and to the veteran. That is the case for the Web Design Ledger. This site updates a few times a week with entries grouping in various resources around the web. In one article you can find a collection of fonts while in another you’ll find an assortment of Photoshop brushes. It’s definitely a site worth subscribing to because whether you’re a beginning hobbyist or a professional, this website will prove to be a useful resource.