Posts Tagged ‘branding’

Branding With Web Design

Friday, July 10th, 2009

Branding is popular topic amongst internet business owners. Whether they’re writing blogs or selling hand-crafted items, most have thought about how to brand themselves online. Here is a great article with tips when branding through web design. The article lists out important factors to consider, why they’re important, and examples of those factors being implemented effectively. Here is a selection from their section about consistency:

Consistency throughout your web design will build on the choices you’ve made earlier regarding selecting the right personality for the brand and evoking the appropriate emotions. Keep consistent colors, visuals and typography throughout to ensure your website projects a uniform image.

It’s a very informative read we highly recommend.